KOUMBI BRAND IDENTITY
Challenge
The brand needed a compelling identity that reflected the rich history of Kumbi Saleh while maintaining a modern, premium appeal for today’s audience. There was a need to balance historical depth with contemporary aesthetics.
Goal
To create a visual identity that resonates with the grandeur of the ancient city of Kumbi Saleh while appealing to a sophisticated and culturally conscious audience.
Solution
A brand identity deeply rooted in historical symbolism, integrating elements from the architecture, trade legacy, and cultural significance of Kumbi Saleh. The design features refined typography and a rich color palette to evoke prestige, authenticity, and historical continuity.
